About

Who runs Seminar Engine

Seminar Engine is a managed seminar acquisition system for medical practices and advisory firms. Boydston Marketing builds it and runs it. Robert Boydston is the person behind it.

Robert Boydston

Robert started as a chiropractor and learned fast that hanging a shingle does not fill a room. At one point his agency was organizing 40 to 50 seminars a week for clients. What it never had was the tracking back to the ad. Seminar Engine is that tracking.

Today Robert runs the free 30-minute seminar marketing audit himself, on video. He reviews the ad account and whether the budget can fill a room, the registration page and its mobile path, follow-up speed after a form fill, and tracking from lead to patient. The practice leaves with three to five specific fixes and what each one is likely costing per month.

The seminar guides on this site carry his byline.

What Seminar Engine does

One connected path: ad click, registered, confirmed, attended, patient. Boydston Marketing runs every step as a managed service on Seminar Engine’s own platform, in seven parts.

  • Demand. Seminar ads on Meta and Google, paid directly by the practice with no media markup.
  • Registration. A branded registration page on the practice’s own domain.
  • Response. A seminar-trained SMS assistant that answers questions by text.
  • Attendance. Mobile check-in for attendance, walk-ins, and plus-ones.
  • Attribution. Each registration traced back to the ad that brought it.
  • Reporting. A live dashboard with source-level reporting down to cost per patient.
  • Repeat. A managed cadence that runs the same system again for the next room.

It was built first for stem cell and regenerative practices that fill seats with free patient-education seminars. It fits established practices and advisory firms whose highest-value prospects convert through group education: back pain, dental implants, hormone or weight-loss programs, retirement workshops, and similar high-consideration offers. Public prices are on the pricing page.

What it does not do

  • It does not write medical claims. Each clinic approves its own medical language.
  • It does not promise registrations, attendance, patients, or revenue. Outcomes depend on the offer, the market, the budget, and approvals.
  • Demo figures on this site are illustrative demo data, not client results.
  • It does not keep the practice’s accounts. The practice keeps its media accounts, ad spend, data, landing assets, and documentation.

Company details

Seminar Engine is built and operated by Boydston Marketing, 4091 Foothill Drive, Provo, UT 84604. Email [email protected] or call (559) 261-5054. Every way to reach us is on the contact page.

Free 30-minute audit

Find the leaks before you buy another room.

Free, 30 minutes, on video with Robert. He reviews your ad account, registration page, follow-up speed, and tracking from lead to patient. You leave with three to five specific fixes and what each one is likely costing you per month.

Book the free audit