À la carte
No commitment
$4,000/ seminar
$4,000 per seminar
Concept visualization
No surprises in month three
Public pricing.
Honest math.
Most agency sites hide their pricing until you are on a call. These are the numbers. If the scale of investment makes sense, book the audit and we will talk about your seminar economics, not negotiate against a rate card you cannot see.
Public pricing
Launch once.
Then pick a cadence.
The launch builds the system and runs the first event. Every cadence after that reuses what worked instead of rebuilding from zero, so each room costs less time, less chaos, and less money to fill.
Step 1 · Launch the system
Launch the system and run the first seminar.
The launch includes the buildout and first live seminar run: branded page, ads, seminar-trained SMS assistant, reminders, mobile check-in, attribution, dashboard, staff training, and a post-event readout you can take to the bank.
$7,500one-time
What you walk away owning
- The full Seminar Engine built for one defined, high-value offer
- Branded registration page on your domain, production-ready, not a template dump
- AI SMS assistant trained on your seminar topic, offer, and objections
- Ad creative pack with enough angles to find the buyer, not just the clicker
- Confirmation and reminder cadences that protect show rate
- Post-event nurture for no-shows and fence-sitters who did not book on the night
- Mobile check-in for attendance, walk-ins, and plus-ones, no clipboard reconciliation
- Live event dashboard and source-level reporting down to cost per patient
- Practice-readiness playbook and staff training before doors open
- Branded QR code and print-ready files for the room
- First event run live and managed by Boydston Marketing
- Post-event performance call with the numbers that matter
- System ownership documentation: your accounts, your data, your funnel
Bought separately, the core build is roughly $10,300–$15,700. The launch is bundled because half-built systems leak registrations, show rate, and patient revenue.
Step 2
Plan a year of seminars, one every six weeks.
Ad spend is paid directly to Meta and Google.
Annual season
9 seminars / year · about every 6 weeks
$1,500/ month · 12 payments
$2,000 per seminar · $18,000 / year
Why every six weeks: ads need about two weeks to ramp, registration runs two to three more, then the room, then follow-up with no-shows before the next campaign starts. Monthly runs stack those steps on top of each other. We scope more than one room per cycle, or several locations, on the audit.
What a cadence means
A cadence is a managed repeat run of the system built during launch: the same core offer, audience, market, registration path, tracking, response system, and follow-up architecture, operated again with updated date, venue, capacity, and budget.
What it does not mean
A new topic, service line, materially different audience or market, or substantially different funnel is a new launch or separately scoped expansion.
Standard first year
Launch, then a nine-seminar season.
The $7,500 launch includes the first seminar. The season starts after that room: 9 more seminars over 12 months, about one every six weeks, at $1,500 a month. That is 10 seminars for $25,500, plus ad spend paid directly from your media account.
First year · 10 seminars$25,500plus ad spend
Start by finding the leaks in the current seminar path, then see what a filled room looks like on the real system.
Ad spend reality
Your budget is the other half of the math.
You pay Meta and Google directly. We do not pass through ad spend, take a percentage, or mark up media. The audit qualifies the budget because underfunded campaigns cannot collect enough signal to learn.
Your accounts. Your spend.
The practice retains the media accounts, data, landing assets, and system documentation. Seminar Engine operates the cadence.
No plan that needs luck.
Market size, event capacity, lead cost, and runway determine the working budget. If the room cannot fill on the math, we say so.
Cost per patient, not cost per click.
Clicks matter only when they become registrations, attendees, consultations, and ultimately patients.
FAQ
Before the audit.
Six direct answers to the questions that usually come up first.
What does the $7,500 launch include?
The complete buildout and first live seminar: registration page, ads, seminar-trained SMS assistant, reminders, check-in, dashboard, staff training, and post-event readout. You leave with one seminar type running, measured, and ready to repeat, not a slide deck about what we could do.
Is ad spend included?
No. You pay Meta and Google directly, with no media markup or percentage-of-spend fee. The audit qualifies the budget because underfunded campaigns cannot collect enough signal to learn, and a room that cannot fill on the math is an expensive mistake, not a marketing test.
What is a cadence?
A cadence is a managed repeat run of the seminar system built during launch. We update the date, venue, capacity, budget, and approved creative, then operate the campaign, response, reminders, check-in, and reporting again, so each room costs less to fill than the last.
Why an annual season instead of a monthly plan?
A seminar cycle takes about six weeks: ads ramp, registrations build, the room runs, and no-shows get followed up before the next campaign starts. Monthly runs overlap those steps and hit the same local audience too often. Nine seminars a year, about one every six weeks, gives each room a full cycle.
How is the annual season billed?
Nine seminars at $2,000 each is $18,000 a year, billed as 12 equal monthly payments of $1,500. The payment stays the same every month, so seminar dates can move around holidays without changing the invoice. The season starts after the launch seminar.
What requires a new launch?
A new service line, seminar topic, materially different audience or market, or substantially different funnel is a new build or separately scoped expansion. A cadence reuses the offer and system already launched.
How quickly can the first room go live?
The normal implementation window is 30–45 days. Speed depends on quick access to accounts, a locked offer and date, timely approvals, and an ad budget that gives the platforms enough room to learn.
Who is this for?
Established practices and advisory firms whose highest-value prospects convert through group education: back pain, dental implants, hormone or weight-loss programs, retirement workshops, and similar high-consideration offers where one new patient can pay for the room.
A note on price
Not the cheap option.
Not the vague-agency option.
Seminar Engine is for practices that already know demand costs money and want more of that money turning into confirmed seats, consultations, patients, and usable data, with a system they own when the engagement ends.