Straight answers.

The complete buildout and first live seminar: registration page, ads, seminar-trained SMS assistant, reminders, check-in, dashboard, staff training, and post-event readout. You leave with one seminar type running, measured, and ready to repeat, not a slide deck about what we could do.

No. You pay Meta and Google directly, with no media markup or percentage-of-spend fee. The audit qualifies the budget because underfunded campaigns cannot collect enough signal to learn, and a room that cannot fill on the math is an expensive mistake, not a marketing test.

A cadence is a managed repeat run of the seminar system built during launch. We update the date, venue, capacity, budget, and approved creative, then operate the campaign, response, reminders, check-in, and reporting again, so each room costs less to fill than the last.

A seminar cycle takes about six weeks: ads ramp, registrations build, the room runs, and no-shows get followed up before the next campaign starts. Monthly runs overlap those steps and hit the same local audience too often. Nine seminars a year, about one every six weeks, gives each room a full cycle.

Nine seminars at $2,000 each is $18,000 a year, billed as 12 equal monthly payments of $1,500. The payment stays the same every month, so seminar dates can move around holidays without changing the invoice. The season starts after the launch seminar.

A new service line, seminar topic, materially different audience or market, or substantially different funnel is a new build or separately scoped expansion. A cadence reuses the offer and system already launched.

The normal implementation window is 30–45 days. Speed depends on quick access to accounts, a locked offer and date, timely approvals, and an ad budget that gives the platforms enough room to learn.

Established practices and advisory firms whose highest-value prospects convert through group education: back pain, dental implants, hormone or weight-loss programs, retirement workshops, and similar high-consideration offers where one new patient can pay for the room.

No. Outcomes depend on the offer, the market, the budget, approvals, and execution. The audit qualifies the math before launch, and if a room cannot fill on the numbers, we say so.

The practice keeps its media accounts, spend, data, landing assets, and documentation. Boydston Marketing operates the cadence.

A managed service powered by the Seminar Engine platform. Boydston Marketing runs the ads, registration, SMS assistant, reminders, check-in, attribution, reporting, and post-event follow-up.

A 30-minute video call with Robert Boydston. He reviews your ad account structure, landing page and mobile path, follow-up speed, and tracking from lead to patient. You leave with three to five specific fixes and what each is likely costing you per month.

Search, reviews, and referrals catch patients who already know what they want. A seminar creates demand for care that needs explaining first. Use it for high-consideration care, where one new patient can pay for the room.

One you measure honestly and beat every room. We have not seen a reliable public benchmark. Count attended guests against registrations and against confirmed seats, track both per room and per ad source, and fix the step where people drop.

Most no-shows start in the 72 hours after registration. The guest hears nothing useful and forgets. A reply in minutes, a confirmation they answer, reminders, and two-way texting keep the seat. Every no-show still gets a follow-up with the next date.

Put the Meta pixel on the registration page, store each registration with its ad source, check guests in at the door, and record who booked a consult and became a patient. Then divide spend by patients for each ad.

Start in person. Meeting the doctor face to face builds the trust a cash-pay decision needs. A webinar costs less per seat and reaches farther, so use it as the second option.

Ask who owns the path from ad click to new patient. Ads alone stop at the registration. In-house works when your team has the hours and the tracking skill. A specialist partner fits when you want the whole path built, run, and measured. Keep the ad accounts and the data under any option.

Judge each company on four things you can check: is it built for patient seminars, does it run the whole path, does it publish a price, and do the accounts stay with the practice. We rank six that way, ourselves first, and mark anything unstated as Not listed.

Ad spend, venue, food, staff time, and management. Add them up and divide by new patients from that room. That is your cost per patient, the only number that matters.

Sell the event: the topic, the date, the place, and the doctor. Keep claims about what a treatment does out of the ad. This is not legal advice; your healthcare attorney should approve the copy.